Early stage startups must focus on traction before growth.
The first marketing related objective that an early stage startup must achieve is traction – that is a small set of marketing programs that can be depended on to sustain growth. Although true product-market fit requires traction, every startup should demonstrate a strong degree of product-market fit before shifting its focus away from customer development.
Growth Management Includes:
- A Sprint-based Approach to Marketing
- Streamlining Operations
- Growth Mindset