Early stage startups must focus on traction before growth.

The first marketing related objective that an early stage startup must achieve is traction – that is a small set of marketing programs that can be depended on to sustain growth. Although true product-market fit requires traction, every startup should demonstrate a strong degree of product-market fit before shifting its focus away from customer development.

Growth Management Includes:

  • A Sprint-based Approach to Marketing
  • Streamlining Operations
  • Growth Mindset
  • Optimization
  • Scale

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