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William definitely delivered on this talk. After about an hour long presentation, the crowd was energized.

If you would like to learn more about how growth hacking fits within the larger marketing landscape, this is the talk to listen to.

My personal ‘takeaways’:

  • Growth Hacking may be a new way to thinking about marketing, but a traditional approach to product positioning must still take place beforehand.
  • There are four different types of marketing strategies to choose from: offensive, defensive, guerrilla and flanking. Growth Hacking often borrows tactics from guerrilla marketing.

Take a look a the slides yourself and share any insights.