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Tiffany Da’Silva was equally insightful, as she was entertaining. Her talk was based on the marketing wisdom of Avinash Kaushik and Brian Eisenberg, and she delivered the content with a healthy dose of laughter.

If you are interested in learning more about analytics, persuasion architecture or pay-per-click, Tiffany’s talk is a must watch.

I have created a highlights video that alludes to all of her key points but if you have an hour to spending ‘upping’ your game on CRO, watch the full talk hosted by EventMobi “Do you need a better conversion rate?”

Enjoy.