Getting started with growth can be confusing. Between the many different channels you could focus on, more traditional marketing practices such as branding, and all the more unorthodox hacks we hear about in dazzling case studies, it’s hard to know what’s the right place to start.
I’m Cristian and for the last 10 years I’ve worked with several startup companies helping them get traction in their early phases of growth. I started my career in sales but soon transitioned to marketing where I worked my way up to my current role as Head of Marketing for HeyOrca. At HeyOrca I’ve had the opportunity to help the business grow from 10k ARR to 1.5MM ARR over in the past two years.
One of the biggest problems I see startups make is that they often confuse early-stage traction with later-stage growth. At Growth Collective we help you 1) establish the difference between the two, 2) develop a system to deconstruct yearly growth goals into weekly input targets, 3) translate those requirements into the marketing mix that is appropriate to the stage of your business, and 4) adopt a growth process to execute effectively.
If you are looking to begin your career in startup marketing, to develop your growth management skill set, or better understand the inner workings of your marketing team, we can help you. Our goal is to help you develop a strong intellectual foundation for growth management and early-stage startup marketing strategy.